Welcome to HollerHouse – where creativity meets community on the lively State Street in historic downtown Bristol, VA! We're not just a gallery and retail space; we're on a mission to redefine what it truly means to be an "Appalachian artist."  In our eyes, Appalachian traditions are not just relics of the past; they are treasures to be cherished and celebrated.

Appalachia is a living, breathing hub of vibrant cultures, teeming with artists whose contemporary creations are steeped in the unique context and culture of this region.  In our first year of business, we helped local creators make over one hundred thousand dollars.  100% of every dollar spent at Holler is an investment back into a Appalachian creator, a small brick & mortar, and your local economy.  We aspire to be more than just a physical space; we want to be a haven for the bold, daring, strange, and surprising creators who call our community home. Join us in embracing the rich tapestry of Appalachian artistry and let's celebrate the spirit of our unique corner of the world!